Course of graphic design basic level

Main topics of the Graphic Design course

Logotype design, photographic retouching, layout design of different print formats (brochures, posters, magazines, etc.), use of graphics and photo editing software of the Adobe package (Illustrator, Photoshop and InDesign).

The course is divided into 2 weeks in which projects will be developed aimed at creating a logotype,
a brochure with text and photographs as well as advertising material, cross media and socials.
Use of Adobe package: Illustrator, Photoshop and InDesign.

Graphic Design: colors, photographs and text, how to shape your creativity.
Graphic design is a subject that arouses great interest, ever more widespread and more and more common to all thanks to the use of social and electronic devices such as smartphones and tablets.

Logotypes, photographs, colours, text, shapes and layouts like learning how to make interesting the contents of company profiles, web pages, banners, brochures, posters and flyers.

Who is the graphic designer?

A good graphic designer creates logos, composes paginated combining photographs, text, colours and shapes in a clear, readable way but above all arousing interest, curiosity and charm from readers and users.
 
The graphic designer works for the creation of logos, corporate identities, catalogs, posters, flyers, brochures, banners and websites. Create layouts where photographs, illustrations and text are organized and ordered in a clear and intriguing way. Collaborate with photographers, illustrators, copywriters, printers, company directors, marketing department coordinating the production of advertising material.

The professional figure of the graphic designer works at graphic studios, at companies or as freelancers. This professional figure finds employment in the realization of various promotional and advertising material, creating the style that characterizes its uniqueness.

Goals of the course

This course is intended to train the student so that he can design graphic material independently. A massive exercise for stimulating creativity is proposed during the course.

Access requirements

The basic course is open at all amateurs, those who have aroused interest in the subject and who have basic knowledge of Adobe graphics programs (Illustrator, Photoshop and InDesign). A personal laptop is necessary.

Golden Section.
How to manage the proportions and the space in the construction of logos, typefaces and layout.

How to let Illustrator work.
Creative exercises with Illustrator, learn how to use the program by experimenting.

Photoshop and its wonders.
How it works and how it can be useful in designing and photographic retouching.

Sketchbook.
That is the search for iconographic, graphic, historical material, in short all that there is to
know on the subject of our project.

Deepening of graphics software.
Exercises on Illustrator in team work mode.

Deepening of graphics software.
Exercises on Photoshop and InDesign in team work mode.

Simulation of a Briefing.
How to approach a graphic design project, a project to be developed will be handed out
to the students.

Team work.
The development of each student's graphic project will be discussed in class.

Project delivery and final evaluations.
Students will present their work to the class.